“Fus Roh Dah” Dragon shout trademarked by Skyrim Developers
Quick to catch that faux meme, Skyrim developers have filed several trademark applications for the iconic Dragon shout. Bethesda tells Game Informer, its “Just protecting our brand” as the use has been on countless shirts, music videos and other DIY pieces of Skyrim themed items. “Fus Ro Dah” -meaning “unrelenting force”-are the words used in a dragon shout that summons a powerful force from the speaker’s throat in the game Elder Scrolls V: Skyrim.
“After reaching the first town of Whiterun, the player must defeat a dragon that poses a threat to the town. Once the dragon has been killed, the player absorbs its soul and discovers he is a rare chosen hero known as a “Dragon-Born” who is blessed with the ability to perform various powerful shouts. “Fus” is the first shout the player learns of the 24 that can be discovered in the game. It fires a shock-wave of force energy that stuns and pushes enemies. After visiting the Gray Beards at High Hrothgar, the player learns the more powerful shout “Fus Ro Dah” that can be translated as “force balance push.” An Urban Dictionary definition created August 23rd, 2011
Next time a fan boy shows up at a PAX 2012 or Gencon wearing the slogan of the Dragon, ZeniMax Media displaying ownership means they can- if they felt obliged too- flex a little legal muscle as this covers anything from games to eBay merch.