Will an enriched storyline gloss over the need for new console hardware needed for Call of Duty: Black Ops II
For the shooter game due out in November 2012, Amazon.co.uk reports Call of Duty: Black Ops II has outsold the first one trifold in preorders.
A heavy campaign for the new Black Ops II is gearing up and may have helped with that. Massive amounts of money have been applied on all fronts
- Activision, 72andSunny and The Ant Farm produced a documentary and two 15 second teaser spots to be played during the May NBA playoffs.
- For Teaser Trailers and a feature documentary, 72andSunny and The Ant Farm is now partnered with Activision. A campaign theme hailing, “The Future is Black.”
- Activision partnered with Youtube.com’s 7th most popular channel, FPS RUSSIA who threw out a “weapon of the future” which was to make its debut with the next Call of Duty. Nice, its now passed 8 million viewers.
- Hired filmmaker Amir Bar-Lev to direct 3 faux documentaries that included Ret. Lt. Col. Oliver North and future war expert P.W. Singer (author of “Wired for War”).
- Currently,a interactive player element is being developed by Activison for Youtube.com for the fans.
The success has brought some snarky remarks from competitors Electronic Arts and some recent Twitter action. EA product global manager Kevin O’Leary had proclaimed Black Ops II to look dated, “tired,” and needing a “year off.”
He may have a point. With the stacks of money spent on garnering interest in pre-orders and “more story” for the popular franchise, couldn’t some of that be throw at developing a new console hardware since we have seen annual releases.
The hardware is a just a few years short of a decade now, with Smartphones and iPads almost as strong- how can Activision promise the “most ambitious Call of Duty ever”?
Loyal fans will stick with the franchise, lets hope next year some new hardware is brought into the campaign budget.